“We love lemons and apple pie, but what about lemon meringue combined with the forest smell?” asked the quirky, charmingly peculiar creator of Jo Loves fragrances, Jo Malone. Those familiar yet unexpected blends are why we find Jo Loves perfumes irresistible. When Jo created her namesake brand in 1983, she dreamt up novel scents like grapefruit that soon had fashionistas hooked, making Jo Malone London a huge success. But Jo later sold her company to Estée Lauder, took a break, and then boldly launched Jo Loves in 2011 with new olfactory jewels.
Now, her perfume paradise has a thrilling new outpost on Scentbird. The subscription bottle service houses extensive collectibles, but there’d always been a Jo-sized hole in our hearts. Hallelujah — we may now experience her modern magic delivered right to our doorsteps. Let’s get right into it and explore some of her top fragrances that have us swooning!
Exploring Magical Jo Loves Perfumes Through Scentbird
1. Jo by Jo Loves Perfume
This verdant elixir captures the essence of an English country garden after a morning spring rain. The tender greenness of vetiver grass sparkles with dew, swirling around blushing red roses plucked in their prime. Sweet peas add a touch of lightness, while mandarin orange zest gives a sunny vibrance. Together, they create a beautiful botanical Jo Loves perfume that feels as crisp and natural as a walk through the countryside. We adore this pastoral reverie in a bottle.
2. Jo Loves Ebony & Cassis Perfume
Sink into the luxurious depths of this ‘darkly romantic’ scent, which envelops you like a lover’s embrace on a Gothic adventure. The inky sweetness of blackcurrant melds decadently with ebony wood’s smoldering richness. Then a wink of tart cassis and traces of animalic oud dance together like characters from a Poe poem coming to life. But a gentle touch of pink pepper adds playfulness to temper the shadowy mood. Audaciously seductive yet beautifully balanced, this bold fruit Jo Loves perfume is the olfactory essence of a Byronic hero’s lost love.
3. Jo Loves Golden Gardenia Perfume
The Jo Loves Golden Gardenia perfume is built around Jo’s beloved gardenia flower and is made even more lustrous by mixing in sun-kissed tropical fruits. She envisioned “fireworks exploding in the dark night sky” when designing this scent, and the dazzling mix of nectarine, pineapple, and gardenia conjures up images of sparkling island celebrations under the stars. The creamy gardenia petals inject soft femininity, while zesty fruits add pops of bright succulence. Together, they create a bouquet that’s lusciously fruity yet graceful as a hula dancer, perfectly encapsulating sultry island nights filled with music and dancing the hours away.
4. Jo Loves Mango Thai Lime Perfume
Be instantly transported to the vivid tropics with this solar fruit elixir, bursting with sweet, luscious mango, guava, and lime. Jo was inspired by fond memories of beach holidays in Thailand when creating it. You can practically feel the gentle ocean breeze, hear exotic birds singing, and taste the sweet juice dripping down your fingers as you bite into tropical fruit so ripe it almost tastes like candy. Then comes a start of zesty Kaffir lime, tingling with fresh zest. Let this vivid Jo Loves perfume whisk you away to paradise with each luxurious spritz!
5. Jo Loves White Rose & Lemon Leaves Perfume
This elegant floral layers dewy white rose blooms with verdant lemon tree leaves for a delicate potion that delights the senses. Jo built her scent around the beloved white rose and its connotations of youth, innocence, and purity. Then she accented it beautifully with greens like lily of the valley and, of course, lemon leaves for added freshness. It’s an intricate yet understated fragrance, lovely as a slow wander through English rose gardens on a perfect spring day. The roses evoke cultured romance, while zesty leaves keep the mood light and cheerful.
Keep the Scent Going: Making Jo Loves Perfumes Linger
We adore wrapping ourselves in the sensory magic of Jo’s unexpectedly marvelous perfumes. But like Cinderella fleeing the ball at midnight, the scent enchantment can fade too quickly. Luckily, Jo shares clever tips for prolonging the olfactory pleasure whether you’re headed to the office, a date night, or just Sunday brunch.
Caress Pulse Points
Apply fragrance to your hot spots – inside wrists, the base of the throat, and creases of elbows or knees. These areas have many blood vessels near the skin, keeping scents vibrant. Dab Jo Loves perfume on your secret scent points, too, for an alluring sillage around you all day.
Layer & Mist
After smoothing your Jo Loves essence onto pulse points, let it fully absorb. Next, lightly mist your favorite scented moisturizer or body oil over the areas you applied Jo Loves perfume. This “scent sandwich” layers notes so they waft beautifully together. The oil also fixes fragrance to the skin longer.
Don’t Rub, Gently Pat
Rubbing wrists together or necks inefficiently disperses scent particles. Instead, use soft patting motions to gently coax the fragrances to intermingle with your skin. This helps notes fully develop while keeping more aroma molecules directly on you longer.
Mist Scenic Route
Take your signature scent on the road by lightly misting it along your hair, clothes, and accessories route too. Scan the trails of your scarves and handbags, as well as hemlines. This leaves a delicate scent trail of Jo Love’s magic. Just don’t over-spray fabrics to avoid residue stains.
Follow Jo’s clever insider tips to keep her beloved fragrances entwined with you for hours of olfactory bliss wherever life takes you next.
Like a magician performing feats of wonder, Jo Malone bottles sensory magic through unexpected herbal and fruity notes that tell olfactory tales. Jo Loves perfumes invite you into vivid scenes: English gardens, Thai fruit stands, sultry midnight dances. We relish sampling new transportive stories monthly, thanks to Scentbird.
Though signature scents vary, Jo’s creativity kindles imagination with every scent story. So may her exotic potions awaken the wanderlust in everyday moments. Let these bottled spells craft little acts of enchantment wherever life takes you next. That’s the most wondrous trick of all. For more such details, visit Savewithnerds.